Workflow 1 of 10 — New Lead Workflow
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New Lead Workflow

Active Engagement Window

Trigger
Form submitted, inbound call, chat, lead created
Goal
Get call booked OR get timing/spec clarity
Cadence
6–8 SMS over 14 days + 2–3 emails (light)
0 approved
0 rejected
11 pending
smsDay 0 (5–15 min after inquiry)
Pending
Hi {{contact.first_name}} — it's {{user.name}} with {{company.name}}. Got your inquiry. Are you looking for something available soon (spec build) or a fully custom build?
smsDay 1
Pending
Quick question so I point you the right way: what model or style are you leaning toward, and what's your ideal timeline?
smsDay 3
Pending
If you share your "must-haves" (color, engine feel, interior vibe), I can send 1–2 builds that match your direction.
smsDay 5
Pending
We have a few build slots that open and close fast depending on parts and production timing. If you're aiming for a specific season/date, tell me what that is and I'll advise the best path.
smsDay 8
Pending
I can give you clean pricing guidance in two minutes if you tell me: are you trying to stay under a certain number, or just want the right build done right?
smsDay 12
Pending
Last note from me for now — do you want me to send (A) a short overview of the process and timelines, or (B) examples of builds closest to what you're picturing?
smsDay 14 (soft close)
Pending
Totally fine if this is a "later" decision. Want me to mark you for a follow-up in 30 days, 60 days, or just keep you in the loop with new builds?
emailEmail 1 (immediate)
Pending
Subject:We received your inquiry
emailEmail 2 (Day 3)
Pending
Subject:Build paths: available soon vs fully custom
emailEmail 3 (Day 10)
Pending
Subject:A quick way to narrow this down
rule
Pending
0–30 days → "Hot Lead" workflow (more direct scheduling)
30–90 days → "Warm Drift" workflow
90+ days → "Gone Cold / Long Consideration"
Asks about Highline → add Highline tag and enter Highline workflow
Asks Porsche → add Porsche tag and enter Porsche workflow
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